The Spectacular Rise and Dramatic Fall of Nomiku: A Case Study in Sous Vide Market Dynamics
Crowded Market, Wavering Popularity Nomiku, a former player in the sous vide market, experienced a rise and fall that offers valuable insights for startups in the food tech space. Despite an initial valuation of $2.5 million and promising sales, the company faced a crowded market with intense competition, which may have hindered its ability to establish a significant market share. The Sous Vide Boom: Popularity and Promise Despite Nomiku’s closure, the sous vide cooking trend continues to grow, presenting potential opportunities for future ventures that can effectively capitalize on this growing market....